Understanding homebuyer characteristics: resources for LOs
Demographic profile characteristics and data insights
Our collection of homebuyer profile infographics highlights key attributes of women, Hispanic, Black and first-time homebuyers, as well as Gen Z and millennial consumers. By analyzing factors such as average age, income level, credit score, down payment amount and homeownership aspirations, you can develop services and marketing strategies to better resonate with each group.
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First-time homebuyer traits & trends
First-time homebuyers bring a unique set of characteristics to the mortgage process. With limited experience in the real estate market, first-time homebuyers have specific financial considerations, and different priorities and preferences, than repeat buyers.
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Empowering future Black homeowners
Use these insights to actively support Black borrowers. With an understanding of their challenges and characteristics, you can implement actionable solutions to help Black homebuyers achieve their pursuit of the American dream.
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Hispanic homebuyer opportunities
If you aren’t marketing to this rapidly growing homebuying demographic, you’re missing out on a huge opportunity to expand your reach and grow your business. Gain a deeper understanding of traits and trends to build stronger connections.
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The 2nd largest group of homebuyers is women
By empowering women to overcome economic barriers and achieve homeownership, and by providing tailored financial tools, education, and a transparent loan process, loan officers and real estate agents can better serve this growing demographic.
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Education is key for aspiring Gen Z homebuyers
Aiming to engage with Gen Z borrowers? Integrating financial education and money management tools into your offerings could be a game-changer. Unlock the key to understanding and engaging with the future wave of homeowners.
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Adapting to the preferences of millennial homebuyers
As digital natives who grew up surrounded by technology, millennials rely heavily on online resources and social media throughout their path to homeownership. Gain valuable insights to better serve this generation.
Even more essential resources for you!
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Mortgage Connects knowledge hub
The easiest, fastest way to find all of the timely information you need to meet today’s industry challenges and grow your mortgage lending business.
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Market trend reports and tools
Tap into our invaluable collection of research reports and data sources to anticipate demand and identify market trends and fluctuations.
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"Rethink Everything" webinar series
Navigate the new era! Each FREE session is designed to help you master everything you need to know to connect with today’s buyers.