Mortgage Connects
Tap into the potential of Gen Z homebuyers
Empower Gen Z with financial education and social media engagement
In a world where financial education is important, Gen Z is expressing a strong need for improved financial literacy. According to an August 2023 survey commissioned by Experian, 74% of Gen Z adults believe that enhanced financial education could significantly alleviate their financial stress.1
Social media has emerged as a crucial platform for connecting with younger demographics hungry for financial knowledge. A September 2023 eMarketer survey revealed that 62.5% of Gen Z adults in the U.S. turn to social media for financial information, surpassing the 45.8% average among all banking consumers.2
Download our infographic to unlock the key to understanding and engaging with the future wave of homeowners.
LOs: Integrating financial education and money management tools into your offerings could be a game-changer for engaging with Gen Z borrowers. Here are 6 strategies:
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1. Financial literacy resources |
Provide access to online resources, webinars or podcasts that cover topics such as budgeting, credit management and savings strategies. |
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2. Interactive workshops |
Host workshops focused on financial literacy topics tailored to Gen Z, like understanding mortgage options or down payment assistance programs. |
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3. Mobile apps and tools |
Recommend user-friendly mobile apps and online tools designed to help them track their expenses, create budgets or monitor their credit scores. |
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4. Social media content |
Create bite-sized financial education content, like videos, explainers or mini-infographics, tailored for Gen Z, on popular social platforms like TikTok, Instagram and YouTube. |
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5. Experts and Influencers |
Partner with financial experts or influencers who resonate with Gen Z to co-create educational content and host live Q&A sessions on social media platforms. |
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6. Personalized financial coaching |
Provide tailored guidance and support to Gen Z borrowers based on their individual financial goals and challenges. |
By implementing these strategies, you can effectively provide Gen Z borrowers with the financial knowledge and tools they need to make informed decisions and achieve their homeownership goals.
SOURCES: 1Experian, 2023; 2eMarketer, 2024
