Hispanic marketing resources library
Everything you need to understand, reach and guide Hispanic homebuyers
Seize the opportunity of helping some of the 7.9 million mortgage-ready Hispanics* achieve their dream of homeownership while expanding your reach and growing your market with our Hispanic marketing resources.
Below, you’ll discover a variety of resources to help you guide your borrowers (in Spanish and English), learn more about Hispanic homebuyer preferences, and strategies to make stronger connections within your community and network of referral partners. Browse the library and bookmark this page and check back often for new additions!
*NAHREP’s 2022 State of Hispanic Homeownership Report
Educational tools
Prepare your borrowers for the homebuying process with our bilingual educational tools and resources for connecting with first-time Hispanic homebuyers.
-
Monthly budget worksheet
Saving up for a down payment? Use this worksheet to track your expenses and create a budget you can live with.
-
Home comparison chart
When the house hunt is on, use this chart to compare the features of up to 3 houses.
-
Home maintenance checklist
Keep your new home in tip-top shape – consult this handy checklist for tips on what to look for.
-
Is your credit score making the grade?
Help your borrowers master the credit score basics with this handy infographic.
-
9 pitfalls that can trip up your loan closing
Check this list before making changes to your financial situation that could derail the closing process.
-
Your Road Home infographic
Use this infographic to explain some of the milestones your borrowers can expect on their journey to homeownership.
-
Buy Now vs. Wait Calculator
This interactive tool compares the financial implications of buying now or waiting to save for a bigger down payment.
Get Ready! Homebuyer guides
This series of informative guides offer potential homebuyers the keys to successful homeownership. Download and share with your Hispanic borrowers to help them navigate the homebuying process.
-
Budgeting
Uncover your spending patterns and discover places where you can save.
-
Understanding credit
Understand, establish and maintain — or regain — good credit.
-
Understanding your credit report
Learn how lenders review your credit history to determine your creditworthiness.
-
Preventing identity theft
A good credit standing goes a long way on a mortgage application. Learn how to protect your credit by protecting your identity.
-
Down payment options
The down payment can be a big hurdle for borrowers. Help them understand options that might help them find more funds or put down less.
Mortgage insurance basics
Help Hispanic borrowers understand mortgage insurance and its role in the homebuying process. Download and share with your borrowers.
-
The scoop on MI
Mortgage insurance allows your borrowers to put less than 20% down on a house. This shareable outlines the basics.
-
How to cancel mortgage insurance
A simple, shareable guide to explain when and how your borrowers can cancel mortgage insurance.
Expert insights
Check out our webinars, blog posts and podcasts to hear from industry experts on their success in connecting, leading and growing a diverse future for the mortgage industry.
-
The mega demographic you can’t ignore
NAHREP CEO Gary Acosta discusses the huge origination opportunity in a special DEI Compass webinar.
-
Bridging cultures & building trust
Danny Gomez of DHI Mortgage addresses his motivation for helping Hispanic homebuyers achieve the “American Dream.”
-
How to connect with Hispanic homebuyers
MGIC’s Concepcion Guerrero shares firsthand knowledge about her culture and how to gain trust with Hispanics.
-
Q&A with Danny Garcia-Velez, MGIC
Danny connects the dots between DEI, strategic innovation & the value of homeownership.
-
Q&A: Eddy Perez, Equity Prime Mortgage
Eddy shares his personal story and how it led to the commitment to a powerful mission: to empower people through homeownership.
-
Q&A: Hipolito Garcia, Caliber Home Loans
Hipolito shares his thoughts about how lenders can help the economy by tapping into the Latino homebuyer market.
Research & data
Get factual information on the nuances and trends of Hispanic homebuyers so you can better understand the opportunities and challenges of this demographic in terms of homeownership.
-
2023 State of Hispanic Homeownership Report
Annual NAHREP report evaluates trends, opportunities and barriers to Hispanic homeownership.
-
Insights by State – NAHREP Report
Access a series of fact sheets for each state represented by a local NAHREP chapter.
-
11 facts about Hispanic origin groups in the U.S.
Pew Research reveals 11 facts about the U.S. Hispanic population, its origin groups and how those groups differ from one another.
Strategic partnerships
Zero in on opportunities to collaborate with and learn from industry leaders working together to empower Latino homebuyers and promote sustainable homeownership.
-
See why DEI matters
Partner with us as we navigate the journey of diversity, equity and inclusion together with special guest speakers.
-
The path to equitable homeownership
Join us to collaborate with organizations that promote affordable, sustainable homeownership for underserved populations.
You may also be interested in
-
Calculators
Demystify the math and show potential borrowers how homeownership can be attainable.
-
Ready-to-share content from Readynest
Subscribe to readynest.com to get a regular stream of valuable content for your borrowers.
-
Unique DPA solutions for lenders
Uncover down payment assistance programs that inform your borrowers and create opportunities to improve pipeline pull-through rates.