*It's a Generational Thing! Breaking Down Homebuyer Trends in 2024*

30 minutes

Categories: Hot topics | Special Event

Join us for a high-level overview of the 2024 Home Buyer and Sellers Generational Trends Report from the National Association of Realtors® (NAR), which provides insights into the differences and similarities across the generations of homebuyers.

MGIC's own Jim Honeck will summarize the data-driven report and highlight the unique characteristics and traits of Gen Z, millennial, Gen X and baby boomer homebuyers to give you an edge when competing for these borrowers.

During this timely 30-minute webinar, Jim will cover:

  • Opportunities with each generation
  • Important considerations when marketing to different generations
  • Each generations' unique motivations for buying
  • Targeted resources and opportunities to engage with them

Upcoming Sessions:

Recorded Session

Available any time.

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Jim Honeck, MGIC Marketing Strategies Director

Jim has been in the mortgage industry for 34 years and has spent 26 of those years at MGIC. He was an account manager covering Wisconsin and Illinois for 12 years before leaving and then rejoining the company in 2017 to build and manage MGIC’s Inside Sales Division. Jim currently serves as a marketing strategies director. He is passionate about people achieving their dream of homeownership and helping MGIC’s customers to be successful.