Rooted

Lending with purpose. Grown with care.

Growing homeownership from the ground up.

Rooted is MGIC’s signature community lending solutions framework, designed to equip lenders with tools, insights and consultative support to help grow homeownership in their communities.

This exclusive framework is centered on strong, sustainable homeownership that starts locally, built from the ground up, and nurtured by people and organizations who care. It’s all about assessing opportunity, cultivating trust and lending with purpose.

Rooted offers a structured yet flexible approach to achieving your community lending goals for first-time and low-to-moderate-income (LMI) homebuyer markets. We can help you plant the seeds of homeownership and give you resources and insights to help them grow, including data, strategies, templates, tools and guided support.

Our community lending solutions framework is field-tested, well-researched and practical in strategy – we can help you navigate both the “why” and the “how.” Because homeownership isn’t one-size-fits-all, and impact takes root in the community.

Plan your approach: Map the terrain

Use these insights to cultivate a community lending strategy specific to your customers and your mission.

Take a look
Get to work!: Start digging

Roll up your sleeves and launch your community lending strategy with these tools, products and resources.

Dig in
See growth in action: Watch it bloom

Explore real-life community lending success stories.

Let’s grow