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how to reach first-time homebuyers

Use our borrower education resources to tap into the growing market of
first-time homebuyers.

Next-generation borrower education

We provide approachable, relatable educational content that speaks to the next generation of homebuyers. Help your borrowers understand financial readiness, the mortgage process, mortgage insurance and more.

Host your own homebuyer seminar

Attract and build relationships with prospective homebuyers by helping them understand the homebuying process. We provide everything you need to host a seminar in English or Spanish. Our kit includes:

  • A slide deck to use in your seminar
  • A facilitator guide with a slide-by-slide script and helpful tips
  • Editable promotional posters and flyers
  • Borrower workbooks that include an overview of the homebuying process, engaging activities and helpful worksheets

For more information about hosting your own seminar, fill out the interest form on this page.

Readynest

Whether they’re first-timers or have been around the block a few times, the better educated your borrowers are about homeownership, the more likely they are to be successful. This is the place to start. Readynest.com breaks down the homebuying process into bite-size topics, and backs up the facts with true stories that bring it all to life.

At Readynest, borrowers can study for our Homebuyer Education Test, find calculators and other tools, and read approachable, first-person accounts of the homebuying process. 

And for you, it’s a regular stream of valuable, relevant, ready-to-share social content. Follow Readynest on Facebook and Twitter for regular updates on content to retweet or share.

Wing your way over to Readynest

 

Homebuyer Education Test

Help your borrowers fulfill homebuyer education requirements and become better borrowers with no-fee homebuyer education and testing at readynest.com/test.

Program highlights include:

  • No fee for you or your customers
  • Convenient, easy-to-understand, tutorials that break down the homebuying process, including understanding credit, budgeting, getting a mortgage and being a successful homeowner
  • A 60-minute time frame to study for and complete the test
  • English and Spanish versions

Generate leads with your unique Homebuyer Education Code – borrowers can use it to register for the Homebuyer Education Test.

Please note, while our program meets Freddie Mac Home Possible® homebuyer education requirements, it doesn’t meet Fannie Mae HomeReady® requirements.

Check out the test at Readynest

Learn how to get your unique code

HomeReady® is a registered trademark of Fannie Mae. Home Possible® is a registered service mark of Freddie Mac.

For more information

Fill out the form below for an overview of our borrower education offerings and to gain access to borrower education materials you can order, customize and share.

Buy Now vs. Wait calculator

Show your first-time homebuyers that while waiting to save for a 20% down payment can save money in some areas, it could cost money in others. Our Buy vs. Wait calculator (located on Readynest) can help determine whether buying a home right now might be the better choice.

Share the calculator on your social sites. Look for share icons located below the page title to post content directly on your social platforms.

Share icons on Readynest Buy Now vs. Wait calculator page 

Click the icon; log into your social site. Add your own comments and post to your network.

Check out the calculator

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